Wild Posting Advertising

Wild posting is a form of advertising where static posters are placed in a large number on multiple locations, primarily in dense, urban areas, to attract maximum attention. Wild posting is an inexpensive form of advertising that offers a high degree of exposure for marketers, especially in the entertainment industry (album releases, concerts, appearances), to drive awareness.

Many companies find the poster medium appealing for wild posting as it is one of the most effective ways to reach city consumers and enhance your brand credibility. Posters are particularly effective in high pedestrian areas, like most cities.

There are different forms of wild posting advertising, including;

• Card-stock posters – typically measure 11” x 17” or 18” x 24” and are placed in visible indoor or outdoor locations in specific neighbourhoods, though there are no dedicated or pre-designated locations for poster placement. These are great for highlighting product releases and for promoting brands and local events.
• Pull-tab posters – these 8.5’’ x 11” posters feature customer take-one pull-tabs to promote consumer engagement. These posters are mostly places inside cafes, on retail windows, college campuses, public bulletin boards, street poles, or construction sites.
• Guerilla cling posters – these measure 11” x 15” and are printed on a static electricity charged material that allows them to stick to a number of surfaces without tape, paste, or staples. These postings allow for more creative and targeted placement, plus they can be cut to specific shapes to promote their noticeability and effectiveness.
• Magnets – these 3” x 4” branded magnets are placed on metal surfaces throughout a target city. Common locations include street poles, storefront gates, car driver doors, newspaper kiosks, and building entrance ways. This wild posting format is distinct in its effectiveness since consumers carry the magnets for personal use in their offices, apartments, or dorms.
• Dedicated/permitted wheat-paste posters – 24” x 36” thin paper posters adhered via wheatpaste to multiple surfaces, such as wallscapes, storefronts, and construction sites, provided you have permission from the property owners. Since they’re specific, they highlight a single brand advertising campaign with about 18 to 32 posters in each location with varied poster designs.

The posters can be adhered to a number of places in high traffic areas, including building facades, barricades, alleyways, assorted buildings, skate parks, near school yards, outdoor shopping centres, etc.

Wild posting categories

There are two primary categories of wild posting, namely:

1. Traditional campaigns
   

   Here, the posters are placed on a series of boards or barricades shared with one or more other advertisers, with at least two posters per board. Many advertisers prefer traditional barricade wild posting because of its cost effectiveness, flexibility, tremendous coverage, and fast turnaround.

2. Dedicated campaigns
   

   The postings are made only on the boards that are dedicated to that single advertiser. In other words, the advertiser owns those boards for the agreed upon duration. Dedicated campaigns are also very popular because of their high profile, target specificity, and cost effectiveness.

Why wild posting?

Wild postings are one of the few forms of media that encourage consumers to directly interact with the media by taking the display. This level of engagement allows the message to be seen in a wider area, including homes, garages, basements, parties, and dorm rooms, among others, while also cultivating a sense of brand loyalty via the message.

wildposting Formats:

Singles

Singles

Wildposting singles are the original street level medium. Images can be repeated in blocks and even checker-boarded using different creatives. A variety of poster sizes are available with the standard being a 24” x 36”.

Monsters

Monsters

Think Big. Think instant impact. The Monster format attracts attention by combining ten posters to create one 6 ft. x 12 ft. image. The resulting 72 square feet delivers incomparable street level exposure – at a fraction of the cost of traditional billboards.

Mini-Monsters

Mini-Monsters

Four individual 24”x36” posters create one Mini-Monster image. Final image is a 48”×72” portrait (the same as a standard TSA). Different creatives can be combined for maximum impact.

Dominations

Dominations

Don’t hesitate, dominate - Own the street with 50 feet of in-your-face space. Dominations combine 40 individual posters to create an image that delivers your brand message with authority and affordability.

TAGS

TAGS

Mark your own space with these street level dedicated and exclusive billboards. Ranging from 8’x8’ to 8’x20’ TAGS offer high profile exposure in prime downtown locations.

TearPads

TearPads

Let your audience take a piece of your campaign home. These pads of tear away posters are affixed to fences, poles, railings or boards in areas determined by the focus of the campaign. Pads can also be placed on hoardings as a compliment to your wildposting campaign.

Off the Wall

From 3d displays to takeaways – Grassroots is all about realizing your creative concepts and we are always ready to brainstorm with you!

Award Winning Campaigns

Here are some examples of our award winning executions.

IKEA Moving Day

IKEA Moving Day

Bronze Lion: Cannes Media Lions FestivalSilver – Media Innovation AwardsGold – Atomic and Effie Awards...

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Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”

Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”

2012 MIA Gold: OOH Ambient / Placed Based Media – Large Scale (Traditional)...

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Corona: Day of the Dead Tearaway

Corona: Day of the Dead Tearaway

2014 Media Innovation Award: Best In Fast Moving Consumer GoodsTear pads (25 posters per pad) posted overtop...

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Sculpture Biennale (2006)

Sculpture Biennale (2006)

Lotus Awards - BC, Best of Show,Best non-traditional guerilla, 2007 Gold Clio – Innovative Media...

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Doritos Collisions

Doritos Collisions

2008 MIA awards: Best of Show, and Gold MIA's in OOH and Youth Categories...

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*Also available in over 25 cities in the US.