Experiential Marketing

Experiential marketing does just that: create a real-time experience for current or potential to effectively communicate a message about your company or brand. This memorable form of marketing combines innovative technologies with techniques for engaging your target audience. With experiential marketing, the consumer can directly interact with a product. Typically, experiential marketing takes place in the public sphere, however you can also run an experiential marketing campaign online using mobile and digital tools to engage potential customers – and you can even create a viral experience that generates exposure around your brand or message.

Whether you’re placing your product in a setting where the customer is sure to use it, creating an interactive online experience or using a street team or event to showcase your business, experiential marketing is an out of the box approach to help you achieve success in your industry.

When current and potential customers directly interact with your products or services, they are more likely to develop a relationship with your brand, leading to increased sales and recognition. Our experiential marketing include street teams, intercept surveys and sampling, stunts and prop fabrication and more, all of which help you to reach your customer base in a personal way.

Our street teams could be in the form of human billboards or costumes. These brand ambassadors go wherever your customers are to demo your products or services, such as on university or college campuses, at events on the street and more. Experiential marketing allows you to generate exposure and buzz about your business in a creative and innovative way.

What we offer

Grassroots Marketing has been creating guerilla marketing for 30 years. Our experiential marketing offers you a way to connect with your audience directly in a creative way that can’t be ignored. Whether you’re looking to create buzz around a new product or service, boost your recognition, drive traffic in-store or online, or through social channels, we can help you be successful with our experiential marketing.

We’ve developed street credibility across Canada and the U.S. with our experiential marketing efforts, and our design team is experienced in turning ideas into powerful marketing campaigns that grab the attention of your target audience.

Our services are effective and combine traditional methods with modern technology and techniques.
Our marketing and marketing are an investment in your company, and help provide you with the competitive edge you need in your industry to grow your profits and reach a broader customer base. We create memorable experiential marketing campaigns and help your message stand out with modern and effective tools and technology.

We are an award-winning guerilla marketing company and have experience dealing with a variety of businesses to deliver results. Our are interactive and innovative, and our recognition across the industry make us the best choice for your experiential marketing needs.

Grassroots Marketing human billboard can help create buzz around your brand and boost your profits with our experiential marketing. Contact us today to learn more.

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Latest Blog

7 Ways to Create Contrast in Wild Postings

Do you want your wild posting to leap off the board and snatch attention?Well contrast will make that happen…In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull.When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error. However, too much contrast will cause nothing to stand out since all components will be contrasting. ...

5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it.Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal).Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspec...

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As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.Below are 10 spectacular Chalk Art campaigns we have lau...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.

Experiential Marketing