Street Marketing & Advertising Services Barcelona

Barcelona is the capital city of Catalonia, in the Kingdom of Spain. Clocking in at 1.6 million people, it’s the country’s second most populous and the largest metropolis on the Mediterranean Sea. Known for fabulous architecture, subtropical climate, tapas and Spanish wine, Barcelona is prime real estate when considering markets for your national advertising campaign.

We at Grassroots Advertising are well known in North America as veterans of Guerilla Media services, and we’ve recently strengthened operations across the pond. Wildposting, the low-cost and highly visible form of advertising, provides exposure based on strategic placement of postings across your city. This is a form of outbound marketing where businesses try to reach out to consumers through traditional media platforms such as posters or signs, ambient and experiential media.

Known as one of the world’s foremost transportation hubs, the Port of Barcelona is one of Europe’s busiest. The Airport, Barcelona-El Prat, handles more than 40 million passengers each year. Barcelona faces the Mediterranean Sea and is flanked by the Collserola mountain range, making the panoramic views of the city that much more spectacular.

Barcelona is a city known for their unique architecture, a few of their buildings created by Antoni Gaudi and Lluis Dome neck I Monaner are UNESCO World Heritage Sites. Gaudi’s Sagrada Familia is still under construction, supported entirely by private donations after the architect’s death in 1926. And the contemporary art scene is thriving too! The city is host to many live music and theatre venues and the annual music Festivals Sonar Festival and Primavera Sound draw large crowds of young people every summer.

Besides Wildposting, our offerings include murals, ambient advertising, and experiential (which includes things like street teams and sampling to give people a “feel” for your brand or product). If you want to bring your message to a specific neighbourhood or demographic, experiential campaigns are the way to go. Perfect for launches, parades, festivals and special events, they’re a great way to stand out from the crowd and spread the key messaging of your brand in a more targeted manner.

If you need help deciding what area to target your campaign, we are happy to help you out with that. El Raval is the slightly grungy neighbour to the more touristy Gothic Quarter, and it’s great for arts and culture campaigns. El Poblenou is a vibrant quarter, with beachside attractions that received some much-needed revitalization when the city hosted the 1992 Summer Olympic Games. Sants-Montjuic is perfect for more family-friendly, sophisticated campaigns.

Whatever you are thinking, we are here to help. Our talented team is pleased to offer you with a full range of marketing services to best suit your needs in the Barcelona area. Get in touch with one of our sales reps today to learn more about our offerings there.

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Latest Blog

7 Ways to Create Contrast in Wild Postings

Do you want your wild posting to leap off the board and snatch attention?Well contrast will make that happen…In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull.When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error. However, too much contrast will cause nothing to stand out since all components will be contrasting. ...

5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it.Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal).Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspec...

10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.Below are 10 spectacular Chalk Art campaigns we have lau...

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Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.