Contact

Key Markets Serviced

We're here to help – call us for a quick quote on any of our popular out-of-home products such as wildpostings, Projections or Street Teams. If you are working on a unique experiential campaign or PR stunt – we can help with that too. We are the street level marketing experts who are right at home with out of the box initiatives.

MANAGEMENT

David Owen
President

Phone: 416.531.3920 ext. 228
Email: dowen@grassrootsadvertising.com

Michael Gillissie
VP sales, operations and business development

Phone: 416.531.3920 ext. 243
Email: mgillissie@grassrootsadvertising.com

Lynne Brady
Business Manager

Phone: 416.531.3920 ext. 227
Email: lbrady@grassrootsadvertising.com

SALES

John Labignan
National Account Executive

Phone: 416.531.3920 ext. 246
Email: jlabignan@grassrootsadvertising.com

Dagi Back
National Account Executive

Phone: 416.531.3920 ext. 244
Email: dback@grassrootsadvertising.com

Jeffery Lyon
National Account Executive

Phone: 416.531.3920 ext. 224
Email: jlyon@grassrootsadvertising.com

OFFICE

Emily Rieger – design and operations coordinator

Email: production@grassrootsadvertising.comGrassroots Office & Warehouse
17R Atlantic Avenue
Toronto, Ontario
M6K 3E7

(Deliveries to rear of building on Hanna Ave)

Phone: 416.531.3920 or 1.877.945.3237
Fax: Fax: 416.533.2878
Email: tellmemore@grassrootsadvertising.com
Twitter: @GrassrootsAdInc
Documents related to AODA are available upon request.

Key Markets Serviced:

Grassroots is your national provider of guerrilla outdoor media products in both Canada and the United States. Major Canadian markets serviced include Toronto, Vancouver, Montréal, Calgary, Edmonton, Halifax, Ottawa and Québec City. In the United States we can provide services in New York City, Los Angeles, Chicago, Miami, Boston, Washington D.C., Portland, Seattle, Denver, Dallas, Houston, Austin and San Diego. *Many of our products are available anywhere a road travels.

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Latest Blog

7 Ways to Create Contrast in Wild Postings

Do you want your wild posting to leap off the board and snatch attention?Well contrast will make that happen…In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull.When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error. However, too much contrast will cause nothing to stand out since all components will be contrasting. ...

5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it.Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal).Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspec...

10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.Below are 10 spectacular Chalk Art campaigns we have lau...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.