Experiential Marketing Services Montreal

Montréal is the largest city in the province of Québec and the second largest city in Canada. With a population of 1.6 million residents, the city is known for its fantastic nightlife, delicious cuisine, eclectic music scene, historic attractions, and romantic scenery. Montréal is predominantly French speaking but most of the residents are bilingual, serving both Francophone and Anglophone communities with pleasure.

Grassroots Advertising is well known in North America as one of the leaders in Wildposting. This low-cost form of advertising provides companies with maximum exposure based on the high concentration and strategic placement of postings in key spots in your community. This is a form of outbound marketing where businesses try to reach out to consumers through traditional media platforms such as posters or signs, TV/radio, advertising/newspaper, or direct mail marketing.

Street teams are another popular marketing method that provide person-to-person interaction, which can’t be beat. Our team engages in street sampling, human billboards, on-campus, and brand ambassadors who are trained to explain or demo your product.

Montréal has a very large student population due to the many post-secondary institutions in close proximity. If you would like to target this key demographic, there are ample opportunities to work on-campus. In addition, if you are looking for something low-key but effective, you can try Indoor Distribution. This affordable choice gets your message out by placing postcards, flyers, or brochures in prime retail establishments. We have a strong network of establishments in trendy and well known neighbourhoods that can assist you in promoting your events, products, or services.

The city of love truly loves outdoor media. Wildposting is a part of this vibrant and very artistic culture. The people here really appreciate creative executions, and there is a large market for guerilla marketing in this city. With the numerous music and cultural festivals held year-round, you can truly leave your mark in Montréal. Grassroots Advertising can offer you brilliant street team, mobile billboard, and chalk art opportunities to captivate the attention of potential consumers.

In Québec, convenience stores are referred to as dépanneurs or deps. We offer Street Frames that are positioned on the exteriors of variety, retail, or convenience stores. This medium is inexpensive and is good for out of home and point of purchase impact. This can also be paired with our “Smart Poster” technology, which uses QR code and NFC capabilities to allow consumers to interact with web based content by “tapping” or “scanning” with their smart phone device.

If you want to be able to bring your message anywhere, Mobile Billboards may be the way to go. Perfect for launches, parades, festivals, and special events, they’re a great way to stand out from the crowd by driving home key branding and messaging in a captivating and mobile way.
Our talented team is pleased to offer you with a full range of marketing services to best suit your needs in the Montréal area. See some great examples below of our work in Montréal.

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Latest Blog

7 Ways to Create Contrast in Wild Postings

Do you want your wild posting to leap off the board and snatch attention?Well contrast will make that happen…In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull.When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error. However, too much contrast will cause nothing to stand out since all components will be contrasting. ...

5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it.Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal).Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspec...

10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.Below are 10 spectacular Chalk Art campaigns we have lau...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.