Experiential Marketing Services Edmonton

The second largest city in the province of Alberta, Edmonton is home to more than 800,000 people. The vibrant city is constantly hosting a wide range of festivals and events. It also boasts the largest mall in North America, as well as West Edmonton Mall, the 10th largest mall in the world. The city is on the North Saskatchewan River, a beautiful body of water stretching from the Canadian Rockies to Saskatchewan. The birthplace of many successful Canadian retail establishments such as Booster Juice, Boston Pizza, and The Brick, Calgary is the perfect place to market your brand. The city is nicknamed “Canada’s Festival City”, known for its year round line up of events, making it a great place to find your market and reach out to them.

Grassroots Advertising is well known for Wildposting, a low cost advertising method that provides companies with maximum exposure by placing high concentration posters in high traffic areas in your community. This is a form of outbound marketing where businesses try to reach out to consumers through traditional media platforms such as posters or signs, TV/radio/newspaper advertising, direct mail marketing, as well as in-person interaction.

In addition to the traditional Wildposting method, we offer a “Monster”, “Mini Monster”, and “Domination” style marketing effort that provides great coverage. The attention grabbing “Monster” format combines ten posters to create a 72 square foot image that delivers maximum street level exposure. If you want a monster style impact but on a smaller scale, we offer “Mini Monster”, which uses four individual posters to create a larger image. The final image is 48×72, the same as a transit shelter poster, which means you can have them placed in various spots.

The second style of marketing, “Dominations”, combines 40 individual posters to create one huge image to deliver your message. This method is affordable and gives you the ultimate street credibility.

With many festivals happening in the city, Mobile Billboards are available. Perfect for launches, parades, festivals and special events, Mobile Billboards are a great way to stand out from the crowd by driving home key branding and messaging in a captivating and mobile way. Arts and cultural communities in Edmonton may be interested in Indoor Distribution. This low key but highly effective medium allows companies to promote their event, festival, product, or service by placing posters, postcards, flyers, or brochures in prime retail establishments.

Our talented team at Grassroots Advertising is pleased to offer you with a full range of marketing services to best suit your needs in the Edmonton area. We also welcome any of your creative and innovative marketing ideas. If you like to think outside of the box, we want to hear from you! We want to make sure that our clients are truly satisfied and feel that your effort will provide your company with the highest level of exposure and assist you in getting your message, brand, or product out to the masses.

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Latest Blog

7 Ways to Create Contrast in Wild Postings

Do you want your wild posting to leap off the board and snatch attention?Well contrast will make that happen…In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull.When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error. However, too much contrast will cause nothing to stand out since all components will be contrasting. ...

5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it.Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal).Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspec...

10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.Below are 10 spectacular Chalk Art campaigns we have lau...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.