Inspiring Chalk Art From Around The World

When it comes to designing your marketing campaign, it helps to keep some best practices top of mind. Doing your best to avoid the following three pitfalls will ensure you have used your marketing dollars to their full potential: Mistake #1 – Making it All About You You need to avoid the pitfall of making your offline marketing all about you. What will win over consumers is marketing collateral that…

If you’re looking for a way to promote your business, don’t forget that some of the more traditional advertising methods can help you to effectively promote your brand, attract customers and drive sales. Yes, the digital age has definitely opened up lots of opportunities through popular online platforms like Google and Facebook, but don’t thumb your nose at tried and true techniques, including billboards. The benefit of catching passersby and…

Marketing can take up a large part of your business budget if you’re not careful. For small business owners, this can limit their ability to reach a large audience and grow their customers. Thankfully, there are a number of marketing strategies that can be used by businesses that want to get the maximum results for their efforts while streamlining the use of their resources. Here are 4 affordable marketing strategies…

Marketing your products and services is a fundamental component of success for any business. But many business owners still overlook the things that can help them achieve higher conversion rates with prospective customers. Understanding the importance of a value proposition and speaking directly to the needs of your current and future customers are the first steps in creating a consistent source of new business. The following will help you successfully…