Summer Calendar 2017

While digital stands to surpass TV as the No. 1 advertising spending medium in 2017, that doesn’t mean that there’s no room for print in your overall marketing strategy. Depending on your target market and what product or service you provide, you may find one medium to be more appropriate than another. Print is here to stay. Even so, the trends suggest that there are positive and negative things in store for print advertising next year, and it pays to know what they are since they could factor into your ad spending strategy. Read on to learn about print advertising trends for 2017 so that you can plan accordingly. Print Ad Spending Drop If you thought that the print ad spending decline had perhaps bottomed out, you would be mistaken. Predictions are calling for further declines in print ad spending next year — perhaps a more pronounced drop than this year. PricewaterhouseCoopers, meanwhile, says that the print advertising market worldwide…

Lack Of Vision Beginning your branding strategy without an actual vision in place is one of the biggest mistakes that you can make. So make sure you start out with a strategic idea about what you see your company becoming as it moves forward. Otherwise, you’ll be like a rudderless ship that is going nowhere. When it comes to branding your business, there are certain things you need to do to have the lasting impact that you’re looking for. There is plenty of competition for customers, so what you do needs to set your business apart in a way that resonates with the demographic you’re targeting. While there is no one strategy for branding your business, that doesn’t mean that there aren’t some no-nos to avoid. Read on to learn about mistakes to avoid while branding your business. Brand Name Woes It makes sense to put some effort into coming up with a unique name for your brand. That means…