Grassroots Goes Global

Wildposting is an extremely effective advertising medium that reaches a gigantic audience while creating brand awareness and recognition. However, the amount of engagement is significantly influenced by the design of the poster.  There are many elements that go into creating a design, but color is one of the most significant fundamentals. When creating a poster, it is crucial to pick eye-catching colors to attract maximum attention. We also associate colors…

The month of September has many new beginnings and endings. It can be a dreaded month for some and a life changing month for others. At Grassroots, we like to make the best out of every month and our diverse client base informs us about so many cool events always happening in Toronto. Here are some must-see events that will make your September spectacular. Toronto International Film Festival Toronto International…

Grassroots Advertising Inc has been providing guerrilla marketing services for over 35 years and wheat pasting continues to be one of our most beneficial services. Wheat pasting is an advertising method where static prints are placed on several locations to entice maximum engagement. The actual wheat paste is a liquid adhesive that is created using wheat flour or water that is mixed with starch. Wheat pasting is a very effective…

John Wanamaker once said, “half the money I spend on advertising is wasted, the problem is I don’t know which half”. A tremendous amount of money is spent on marketing which just leads to more advertising clutter. It’s a huge challenge to stand out through all the ads and stimuli consumers view on a regular basis. At Grassroots, our solution to this ongoing problem is experiential marketing campaigns. Through experiential…