Creative Guerrilla Street Marketing Services30
Jun 2011
STREET FRAMES – NEW!
The latest addition to the Grassroots family of products. Over 1,000 frames situated on the exterior and interior of retail outlets, primarily variety and convenience stores. Major Markets: Toronto, Montreal, Vancouver and Calgary.
Grassroots Campaign for Raising The Roof
As part of a campaign to get people thinking about the way they treat homeless youth, these posters were placed on the ground, on steps and other places where homeless youth are often seen and ignored. This campaign was created by Leo Burnett with media planning handled by Starcom and Grassroots executing the placement of the posters.
Street Fleet Expanded With addition of Mobile Display Truck
Philips took their new products on the road, handing out free hot chocolate along the way. The campaign ran in Toronto, Montreal & Vancouver. It was en”light”ening.
John Leguizamo Campaign Posted on Facebook Page
We all know and love actor John Leguizamo (Romeo & Juliet, Executive Decision, Ice Age, Spawn, etc) and now we know he loves us, too. We started a Wildpostings campaign for his new stand-up comedy show that is debuting in Toronto RIGHT NOW for the next week or two. We sent a few pictures through to the entertainment company that booked his campaign….who then passed the pics on to Leguizamo himself…….who then immediately posted them on his Facebook page for the show.
Grassroots Launches Arts & Culture Ezine
The first issue was distributed by email on November 3. The Ezine highlights the latest arts and culture events in Toronto currently being executed by Grassroots.
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