Limb Loss Awareness Month

Grassroots and Ogilvy help raise awareness for Project Winter Survival (www.projectwintersurvival.org) by posting branded blankets on the cold streets of Toronto. For the past 14 years, Project Winter Survival and our team of volunteers & donors have assembled and distributed over 18,000 winter Survival Kits. These kits provide warmth and essential supplies needed for the homeless and less fortunate to survive on the streets. These kits often make the difference…

Doug & Serge of Toronto has begun a pro bono holiday season campaign in support of theDaily Bread Food Bank, also based in Toronto. The campaign, called “#Share2Feed,” makes use of street posters, washroom posters and other materials around the city. The creative encourages consumers to take photographs of the posters or of a meal and post them online via social media sites Instagram or Twitter. For each photograph posted…

Originally Posted by Marketing Mag Mirvish Productions has determined there’s no place like phones to promote its latest production. The Toronto theatre company has partnered with street-level advertising firm Grassroots Advertising on a local campaign for The Wizard of Oz that uses out-of-home posters equipped with near field communication (NFC) and QR code capabilities. The 24-inch by 36-inch “Smartposters” are a new addition to Grassroots’ one-year-old Street Frames line, which…