6 Necessities to a Successful Ad Campaign

Marketing campaigns are undoubtedly the best ways to draw in new business. As long as you have a great pitch, quality video, and a clear message, you can create a viral advertisement that could be seen by thousands, possibly millions, of potential customers. But what actually makes an ad go viral? Obviously all ads are created with the intention of generating attention, but only a few have the ability to…

Wild posting is a form of advertising that has been increasingly gaining attention over the last half-decade and while you may not know it, chances are you’ve been exposed to it in downtown areas or entertainment districts around your town. So what is it? Wildposting is what they call many of the same, or similar, posters put together as a collage on a street – level wall or building. Usually…

smart teamed up with Grassroots Advertising to promote their #FORsaferstreets campaign using 3D Chalk Art. Don’t know what Wexting means? Watch the video and find out! Learn more about the smart fortwo at www.smart.com.

As 2014 comes to a close, the Grassroots staff explain our favourite campaigns this year: Heineken Display Truck Bright lights, loud music, dancers and beer, what’s not to like? – Lynne Brady, Business Manager   Bacardi Untameable Monster wildposting campaign combined with a special projection production that brought an existing Bacardi billboard to life. – Kelly Smith, Operations Manager Bacardi Untameable – Projections We turned a regular billboard into an…