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Oct 2015
Mobile billboard advertising is usually placed on the side of a truck or bus. The idea behind it is to advertise to all of those that may pass the vehicle. This is different than standstill billboard advertising and can be quite effective. There are many reasons why businesses decide to purchase mobile advertising, and the pros can highly outweigh the cons. Mobile billboard advertising is less costly than running commercials or even using a stationary billboard. It is one of the most efficient forms of advertisement on a budget. Mobile billboards can help you better reach your target audience. The…
Toyota Corolla Test Drive Projections
This past summer, we worked with Saatchi & Saatchi to execute their Toyota Corolla “Test Drive” projection campaign. Using chromakey, we projected passersby into “A Test Drive like never before!” Users could choose between a Pinball course or Mountain drive, and see themselves (or even their dog Buster) driving the Corolla on screen, injected into the creative. The campaign ran in Toronto, Montreal and Vancouver on weekends, and was a…
5 Ways Mobile Billboards Work
When it comes to advertising your products and services, there are plenty of options at your disposal, but that doesn’t necessarily mean that all strategies will get you the results that you want. Whether newspaper and magazine ads, flyers and posters, or brochures and newsletters, you won’t have a hard time coming up with possible promotional strategies to get yourself some visibility. But have you thought about how mobile billboards…
What Are Cling Alls?
It takes a lot of time and effort to probably advertise and market products and services, but finding a unique and innovative way to accomplish this task will make your efforts all the more effective. That’s one of the reasons we at Grassroots Advertising have come up with our cling alls product! This cost-effective marketing tool is versatile and customizable, which means is the perfect addition to your campaign, and…
Unique Street Level Ads from Around the World
Street level advertisement is an extremely effective way to showcase your brand. As potential customers and clients walk down the busy streets of a metropolis or more dense areas of town, it’s likely that they’ll notice several forms of advertisement. Bus stops, standalone ads, and other eye-level advertisements will exist along the sidewalk, but all of those exciting visuals all seem to say the same thing for your company’s ads: competition. With street level ads becoming more and more popular, how can you make yours stand out? For a little outside-the-box inspiration, we’re taking a look at some of the most creative ads that have been spotted all around the world! Amnesty International in Poland- A painting was made to look like a sewer drain with a person in it, bringing attention to the need for stronger human rights considerations for homeless people in the area. Water is Life in Netherlands- An entire stretch spanning several miles was painted light…
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