Trends In Marketing

Making sure your business really takes off depends not only on the quality of your product or service, but how you market yourself. It’s important to keep in mind that it isn’t all about marketing yourself, but where you do it and which mediums you choose to target. Companies are increasingly turning to non-traditional advertising mediums and have had to evolve more creative, tech-centric guerrilla advertising methods, especially online, to really penetrate the mass of noise and confusion that is the internet and demand attention from potential customers. Here are 5 brilliant tactics to jumpstart your guerrilla advertising strategy in…

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16 Nov 2015
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A Look At The Benefits Of Flash Mob Marketing

Flash mobs aren’t an extraordinarily recent phenomenon, but they do still have the ability to get people interested, talking, and spreading the message. Unlike classical forms of advertising, flash mob marketing has evolved within recent years as brands use the element of surprise and the power of viral video to capture audiences both offline and online. It’s a form of marketing that involves a group of people appearing from within…

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Interactive Billboards
13 Nov 2015
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What Are Interactive Billboards?

Outside promotional displays have quickly become background noise within our daily commute to work. They’re now a seamless part of our environment which are rarely noticed or commented upon. And so it’s now the role of advertisers to improve the impact these displays have within the general population. Many are now harnessing interactive billboards to engage their target demographic and to create interest in their brand within the industry. In…

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Brand Promotion
9 Nov 2015
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4 Out Of The Box Places To Advertise

Effective brand promotion requires creative thinking. It requires the brand’s marketing team to devise new and different ways to engage potential audiences within their target demographic. Our team has many years’ experience devising creative promotional campaigns, and within this post, we’ll look at four out of the box places to advertise products. In Bathroom Stalls It’s an area in which we often spend a significant amount of time when out…

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Outdoor Advertising
3 Nov 2015
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What Are The Benefits To Outdoor Advertising?

Outdoor advertising has become a part of everyday life. It’s an element consumers expect to see as they walk to the store or drive to their friend’s house. They know at some point they’ll come across an advertisement within their local landscape. But what are the benefits for businesses in the outdoor advertising process? In this article we’ll answer this question and provide our insights on the advantages outdoor advertising…

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