5 Ways To Brand Your Small Business

Loosely described as messaging you can view, feel, or touch in a physical space, experiential marketing has been on the rise in recent years. According to a study by Event Track – an Event Marketing Institute – large companies have been dedicating a larger percentage of their marketing budgets to experiential marketing year after year: 3.8 % in 2012; 4.7% in 2013; and 9.8% in 2014. Marketers in every industry,…

When it comes to business, there is no such thing as an overnight success. Even those success stories that seem to have gained a lot of traction in an instant are often the result of years of hard work behind the scenes. In other words, startup marketing is a unique challenge primarily because of the limited resources: talent, time, or money. Actually, most of the startups that fail within their…

Any great marketer will tell you that your ad is also your content. When you have a good and effective ad, it can be as meaningful as the content it is placed next to. Consider the following example: In 1996, Apple lost one billion dollars and was on the brink of bankruptcy. In 1997, the company placed an ad for its “Think Different” campaign that marked the beginning of its…