8
Feb 2016
4 Brilliant Print Ads
Each year, advertising agencies from all over the world produce stunning and compelling advertisements for their clients. Print advertising is a unique medium that requires a high level of creativity and the ability to say a lot with very few words. Creative agencies bring design, photography, and copywriting together to articulate their brand’s core values, product benefits, and tap into the emotions of their audiences. Here are 4 brilliant print ads that deserve a second look. Hopefully, they can provide you with some inspiration in creating your own powerful ads. Volkswagen Adventures The renowned automobile manufacturer produced some of the most brilliant ads when it decided to emphasize the superior performance of its vehicles. But rather than simply state facts and figures, they decided to take a simple object, the car key, and use it to represent the possibilities of travel and exploration that their cars provide. Designed by Below, Volkswagen’s advertising agency, the ads transform the typical grooves on a key into beautiful landscapes. Source: carhoots.com Source: creativebloq.com Gun Violence and Its Social Impact Gun violence continues to be an issue in many parts of the world. Finding a powerful way to express the need for greater awareness isn’t as easy as it may seem. States United to Prevent Gun Violence is a non-profit group that commissioned the creation of the following ad. The image of a shooting target imposed with figures of a man, woman, and child beautifully illustrates the far-reaching impact that gun violence has on society. The tagline “Bullets leave bigger holes than you think” only adds to the power of the visual imagery. Source: creativebloq.com Really Sugar-Free Candy Spanish candy maker Chupa Chups produced one of the most clever and beautiful ads possible for a candy product. In order to highlight their sugar-free candy, they…
Creative Strategies For Offline Marketing
In an ever-increasing marketplace, it can be tough to make your business stand out. Web and television advertising will surely always be around, but people get so bombarded with ads on the internet and on TV, they tend to tune these out. Unconventional marketing and advertising is becoming increasingly popular, and is an effective and creative way to make your business stand out. There are many ways you can think…
How To Allocate Your Marketing Budget This Year
Now that we’re into the first few months of the New Year, businesses are working to establish their annual marketing budgets. This is one of the most important activities you can undertake for the future of your business, but knowing how to allocate your marketing budget for the upcoming year may not be easy. There are a number of factors you need to consider to ensure that you are putting…
How Guerrilla Advertising Can Transform Your Business
The ways in which today’s businesses gain more visibility and new customers continues to evolve. Technology has transformed the way customers interact with your products and services, and businesses who leverage the tools available are most likely to succeed in the long run. Guerilla marketing tactics are an effective way to grow your business with minimal cost, and understanding how guerilla advertising can transform your business will give you a…
5 Things To Include In A Marketing Budget For Startups
One of the biggest challenges faced by young companies in growing and marketing their businesses is the lack of capital to experiment with different strategies – outdoor advertising, native ads, or content marketing. Established companies typically allocate one to 10 percent of their sales revenue to marketing, while companies that have been in operation for one to five years allocate 12 to 20 percent of their projected revenue for the…
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