Some Mistakes You Need To Avoid In Outdoor Advertising

When it comes to designing your marketing campaign, it helps to keep some best practices top of mind.

Doing your best to avoid the following three pitfalls will ensure you have used your marketing dollars to their full potential:

1. Mistake #1 – Making it All About You

   You need to avoid the pitfall of making your offline marketing all about you. What will win over consumers is marketing collateral that tells them what your product will do for them, how it will leave them better off, why they need it, how they can get it, where they can purchase it and when they can get it. In other words, you need to make your message customer-centric so that they can see that your product is something they want. If you make your offline marketing about you, you’ll surely lose consumers who might otherwise have become customers.

2. Mistake #2 – Emphasizing Quantity Over Quality

   While Quantity is extremely important in Out of Home advertising especially (the more you see something, the more it sticks in your mind), it’s also important to produce a quality campaign & creative. Make sure you have a solid campaign strategy emphasizing both.

3. Mistake #3 – Forgetting Your Existing Customers

   The best advertising is through word-of-mouth, and it’s pretty much free as long as your existing customers get a good product, good service and good experience from doing business with you. So you need to leverage the power of your current customers to win over new customers. Also, when customers do buy from you, you can reward these faithful clients by offering incentives and special promotions. That way, you’ll keep them happy, and happy customers will tell others about your company and your products. In fact, they’ll tell others about you regardless of their experience, but you can ensure that what they say is positive if you play your cards right.

Avoid these three tactics, and you’ll pave the way for a productive, long-term relationship with customers.