5 Techniques To Market A Startup

When it comes to business, there is no such thing as an overnight success. Even those success stories that seem to have gained a lot of traction in an instant are often the result of years of hard work behind the scenes. In other words, startup marketing is a unique challenge primarily because of the limited resources: talent, time, or money.

Actually, most of the startups that fail within their first two years of operation struggle with premature scaling – spending too much on things like hiring and marketing before the business can make enough money.

As an entrepreneur, you must be sure that every effort is well-planned and perfectly executed – no matter how small. Unfortunately, startups cannot rely on traditional marketing tactics, so they have to find the right channels to reach their target audience.

1. Build strategic partnerships

Since no one knows you or your product, it is important that you align yourself with a well-known brand to help you gain credibility. It will be easier if you pick a business you are enthusiastic about; one that offers complementary services – so you can refer business to each other. You should consider including a referral fee for all parties to provide a monetary incentive, in addition to the business partnership.

2. Community outreach

You can gain significant brand awareness and traction by getting your startup featured in your local news outlets. Start by reaching out to your local radio or newspaper and convince them why your business is worth covering. At the same time, you can go back to your college or university and check of they would be willing to publish your story and venture in their student website. Many institutions love to report on alumni doing great things after graduation.

You could also sponsor local events or competitions, or reach out to bloggers to they can conduct a product review.

3. Free guide related to your business

Consider the massive number of free guides and resources that HubSpot has released for inbound marketing, and in the process, establishing itself as an expert in inbound marketing and online sales. Start by creating a simple guide that is specific and relevant to your business, and targeting your prospective customer.

4. Build your personal brand

It is virtually impossible for business owners to separate themselves from their business. Today’s startup culture demands that entrepreneurs advertise themselves as leaders, and their companies as innovators. You can actually build your business on your personality and advice.

5. Leverage social media

Social media is invaluable to startups. A great content promotion plan can bring prospective clients to your site and generate loads of new leads. This plan requires you to identify the most appropriate social network for your brand, and then connect with the influencers (bloggers, community leaders, journalists, celebrities).

Finally, always remember to carry your business cards. Distribute them at every opportunity, and distribute pamphlets near restaurants, parks, cafes, and institutions.

When it comes to marketing your startup, you have to think outside the box. Spend your marketing budget smartly and make sure you talk with a professional marketing agency. Get in touch with us today to see what we can do for you!