Toyota Corolla Test Drive Projections

This past summer, we worked with Saatchi & Saatchi to execute their Toyota Corolla “Test Drive” projection campaign.
Using chromakey, we projected passersby into “A Test Drive like never before!”

Users could choose between a Pinball course or Mountain drive, and see themselves (or even their dog Buster) driving the Corolla on screen, injected into the creative.
The campaign ran in Toronto, Montreal and Vancouver on weekends, and was a tonne of fun to be a part of.

Check it out for yourself!