Wildposting is an extremely effective advertising medium that reaches a gigantic audience while creating brand awareness and recognition. However, the amount of engagement is significantly influenced by the design of the poster.  There are many elements that go into creating a design, but color is one of the most significant fundamentals. When creating a poster, it is crucial to pick eye-catching colors to attract maximum attention. We also associate colors…

Grassroots Advertising Inc has been providing guerrilla marketing services for over 35 years and wheat pasting continues to be one of our most beneficial services. Wheat pasting is an advertising method where static prints are placed on several locations to entice maximum engagement. The actual wheat paste is a liquid adhesive that is created using wheat flour or water that is mixed with starch. Wheat pasting is a very effective…

Also referred to as poster sniping or fly posting, wild posting is now defined as the placement of posters on the outdoor urban landscape. It has become commonplace to see posters on construction sites, city poles, street benches, on campus, inside cafes, on retail shop windows, public bulletin boards, and other visible outdoor street locations/positions. This type of guerrilla marketing has become quite popular among a range of brands, including…