One of the tried and true advertising mediums available and affordable to most small businesses is outdoor advertising. Street Level posters or “wildposting” provides access to entire cities’ worth of potential customers. As far as advertising dollars go, street advertising is a relatively low risk and high return option. Many new and developing businesses rule out street advertising out-of-hand because they assume the costs involved are too high – however a direct comparison with other forms of advertising places street level as the most cost effective – with a cpm often coming in at under $1. As far as return…