Spring is a season for renewal. Flowers are blooming and birds are chirping. There is a certain hopefulness that comes with this fairweather season, making it a perfect time to connect with your audience through targeted marketing. People like to shed the weight of winter come spring, as well as focus more on being outdoors, and these are things you can leverage in your campaigns in order to connect with…

Your customers’ buying behavior and purchasing power changes drastically with the seasons. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your business. Not only are people generally more receptive to advertising and marketing information during these times, their willingness to make purchases, and the goodwill a brand is able to build during…