When it comes to designing your marketing campaign, it helps to keep some best practices top of mind. Doing your best to avoid the following three pitfalls will ensure you have used your marketing dollars to their full potential: Mistake #1 – Making it All About You You need to avoid the pitfall of making your offline marketing all about you. What will win over consumers is marketing collateral that…

If you’re looking for a way to promote your business, don’t forget that some of the more traditional advertising methods can help you to effectively promote your brand, attract customers and drive sales. Yes, the digital age has definitely opened up lots of opportunities through popular online platforms like Google and Facebook, but don’t thumb your nose at tried and true techniques, including billboards. The benefit of catching passersby and…

Billboards & Outdoor Posters are the most common form of outdoor advertising, yet they only have six to seven seconds to capture the attention of drivers and pedestrians. This is why it’s imperative that a billboard is catchy in order to ensure that the advertising potential is maximized. Creating an engaging ad has a lot to do with making it innovative or creative, so we’re taking a look at some…

When it comes to outdoor advertising, there are a number of solutions to choose from, all of which offer their own distinct effect: walls, billboards, street furniture, mobile billboards, digital, outdoor projections, street frames, and many more. The impact of any form of outdoor advertising is massive, but it is also quite challenging, considering that you only have a few seconds to relay a short, meaningful message into the consciousness…