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Apr 2016
Are you ready to take a giant step forward for advertisingkind? Grassroots Advertising is now offering new and affordable holographic technologies to take your experiential concepts to the next level. Holograms create a deeper level of engagement by immersing viewers into a virtual 3D world without the use of special glasses. Holograms add a dynamic element to events or product launches, allowing the viewer to become a part of the action. As a scalable technology, it’s impactful in small storefronts or larger venues. Many holographic concepts are also well suited for sharing on social media which greatly enhances the value…
Spring Campaigns for Nordstrom & Holt Renfrew
Our Nordstrom Tulip Truck and Holt Renfrew Spring.All.Together Display truck have been getting lots of good press this week! Thanks to Marketing Magazine for the coverage. Read more about the Nordstrom campaign here, and Holt Renfrew’s here.
Grassroots Advertising’s Supergirl Projection!
Move over Bat Signal – the Supergirl projection is here! This past week, the Grassroots team was all over downtown Toronto to promote Shaw Television’s new show, Supergirl. Shots of Supergirl flying through the air were projected onto building exteriors, creating an effective teaser for the new show (which airs Mondays at 8 pm). Mobile Projections is an exciting new offering from Grassroots. Combining Projections with mobility to engage consumers in a new way, this medium is perfect to leave people in wonderment while literally driving your message to them. Check out some footage below.
Grassroots Wins Big at AdClub’s OOH Showdown!
On October 8th, the Grassroots staff attended the AdClub’s Out of Home Showdown at Arcadian Court. Put your hands up for our Office Manager, Lynne Brady (who is a member of the AdClub OOH Day committee) for throwing such a fabulous event! Grassroots Advertising entered 4 campaigns to the 6 categories, and took home a total of 3 trophies – 2 for campaigns, and 1 for our boy John who…
Toyota Corolla Test Drive Projections
This past summer, we worked with Saatchi & Saatchi to execute their Toyota Corolla “Test Drive” projection campaign. Using chromakey, we projected passersby into “A Test Drive like never before!” Users could choose between a Pinball course or Mountain drive, and see themselves (or even their dog Buster) driving the Corolla on screen, injected into the creative. The campaign ran in Toronto, Montreal and Vancouver on weekends, and was a…
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