A flash mob is a large group of people who suddenly appear in a public place, such as a mall, to perform a dance or other type of activity before quickly dispersing. They catch passersby off guard, and can be used as a form of artistic expression, satire, or simply to entertain. Their popularity began to rise via YouTube in 2009, but they still occur quite frequently. The successful ones…

Flash mobs aren’t an extraordinarily recent phenomenon, but they do still have the ability to get people interested, talking, and spreading the message. Unlike classical forms of advertising, flash mob marketing has evolved within recent years as brands use the element of surprise and the power of viral video to capture audiences both offline and online. It’s a form of marketing that involves a group of people appearing from within…