Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it. Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal). Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspects of experiential marketing… Generates Positive Impressions Experiential campaigns are exhilarating and…