Any great marketer will tell you that your ad is also your content. When you have a good and effective ad, it can be as meaningful as the content it is placed next to. Consider the following example: In 1996, Apple lost one billion dollars and was on the brink of bankruptcy. In 1997, the company placed an ad for its “Think Different” campaign that marked the beginning of its Renaissance. Apple is now worth more than $700 billion. This does not necessarily mean that the ad campaign is what sparked the turnaround, but you can’t deny that it helped…