Traditional billboards can be an effective marketing medium – however, for many businesses, non-traditional billboards are a more engaging, cost-effective option. Some of the most popular non-traditional billboards include: Backpack billboards Mobile billboard vehicles Human billboard advertising Companies that have limited marketing dollars at their disposal could get better results using different routes than traditional billboards. As well, medium-large companies can benefit from non-traditional billboards to engage consumers in a…

Creating a billboard for your company takes work. You have to come up with the right idea to grab people’s attention as they’re walking or driving by. You only have a few seconds to retain a passerby’s attention; so, how do you do it? For inspiration for your next billboard, check out these eight incredible ads: This billboard for the Calgary International Film Festival actually cries. This ad is not…

Outside promotional displays have quickly become background noise within our daily commute to work. They’re now a seamless part of our environment which are rarely noticed or commented upon. And so it’s now the role of advertisers to improve the impact these displays have within the general population. Many are now harnessing interactive billboards to engage their target demographic and to create interest in their brand within the industry. In…