A successful ad campaign is pure gold as far as the increased visibility, brand awareness and product sales benefits, but there’s a lot that goes on to ensure that things go off without a hitch. If you don’t have the right strategy, you could either waste your advertising dollars or merely fail to generate the sort of buzz or return on investment that you might have had if your ad…

An effective advertising campaign takes thoughtful planning and execution. The average person sees thousands of advertisements daily, so it is important to stand out from the crowded playing field. Have your message heard clearly through strong, yet simple, messaging. Set a goal for your campaign and then check off the below list of necessities to make the most of your budgetary dollars: Determine Your Audience Knowing your audience is essential.…

Planning on including your favourite colour in your advertising campaign? Whatever colour it is, it should never be the key criteria for choosing your campaign graphics. Merchandisers pay graphics gurus and psychologists millions to find the ideal colour for their product or packaging that will draw out certain emotional responses from shoppers. Similarly, branding and advertising agencies brainstorm on their choice of colours when designing a brand promotion programme or…