Out-of-home (OOH) advertising is an effective tool to ensure that your ad gets seen by everybody. Outdoor advertising has seen many changes over the years with more to come. Watch out for these upcoming trends so you don’t miss out on the biggest audience your brand may ever see. Make WiFi work for you Before, if you wanted WiFi while you were walking down the street, you had to duck…

Effective brand promotion requires creative thinking. It requires the brand’s marketing team to devise new and different ways to engage potential audiences within their target demographic. Our team has many years’ experience devising creative promotional campaigns, and within this post, we’ll look at four out of the box places to advertise products. In Bathroom Stalls It’s an area in which we often spend a significant amount of time when out…

Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic, and ultimately attractive, marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be a part of the planning process. It is also wise to consider what methods of advertising are best suitable for…

While we still have a little time left in 2015, the Grassroots team is already looking towards the New Year for inspiration and new promotional ideas. Marketing is a worldwide form of exposing a brand. It is important that these strategies and campaigns are done in a manner that will make an impression on the viewer! No company wants to spend billable hours on a campaign that doesn’t provide a…