There are a number of things that go into successful or inspiring ad campaigns: Did they contribute to the growth of the brand? Were they remembered through the years? Did they touch on universal truths? Ad agencies and independent companies trying to brand their businesses have faced the challenges that come along with these questions for decades, but that doesn’t mean it has to be a daunting task. To better…

The success of an advertising campaign can be judged using the following metric: what was its impact on the growth of the brand? And which immutable, universal truth did the campaign manage to convey or have us acknowledge that made a lasting impact? Very few advertising campaigns manage to do this, but the ones that do, tend to achieve immortality. Here are five of the most successful advertising campaigns in…