Any great marketer will tell you that your ad is also your content. When you have a good and effective ad, it can be as meaningful as the content it is placed next to. Consider the following example: In 1996, Apple lost one billion dollars and was on the brink of bankruptcy. In 1997, the company placed an ad for its “Think Different” campaign that marked the beginning of its…

Also referred to as poster sniping or fly posting, wild posting is now defined as the placement of posters on the outdoor urban landscape. It has become commonplace to see posters on construction sites, city poles, street benches, on campus, inside cafes, on retail shop windows, public bulletin boards, and other visible outdoor street locations/positions. This type of guerrilla marketing has become quite popular among a range of brands, including…

When it comes to outdoor advertising, there are a number of solutions to choose from, all of which offer their own distinct effect: walls, billboards, street furniture, mobile billboards, digital, outdoor projections, street frames, and many more. The impact of any form of outdoor advertising is massive, but it is also quite challenging, considering that you only have a few seconds to relay a short, meaningful message into the consciousness…

The success of an advertising campaign can be judged using the following metric: what was its impact on the growth of the brand? And which immutable, universal truth did the campaign manage to convey or have us acknowledge that made a lasting impact? Very few advertising campaigns manage to do this, but the ones that do, tend to achieve immortality. Here are five of the most successful advertising campaigns in…