Billboards & Outdoor Posters are the most common form of outdoor advertising, yet they only have six to seven seconds to capture the attention of drivers and pedestrians. This is why it’s imperative that a billboard is catchy in order to ensure that the advertising potential is maximized. Creating an engaging ad has a lot to do with making it innovative or creative, so we’re taking a look at some…

There are a number of things that go into successful or inspiring ad campaigns: Did they contribute to the growth of the brand? Were they remembered through the years? Did they touch on universal truths? Ad agencies and independent companies trying to brand their businesses have faced the challenges that come along with these questions for decades, but that doesn’t mean it has to be a daunting task. To better…

The way marketers approach marketing in the 21st century is very different from how they did it a decade or so ago. For starters, there are more choices with regards to communications, media opportunities, and support. Additionally, there is more competition from different media, especially since the internet has allowed companies from across the world to compete virtually. Indeed, technology offers a lot more than just multiple options for conveying…

Planning on including your favourite colour in your advertising campaign? Whatever colour it is, it should never be the key criteria for choosing your campaign graphics. Merchandisers pay graphics gurus and psychologists millions to find the ideal colour for their product or packaging that will draw out certain emotional responses from shoppers. Similarly, branding and advertising agencies brainstorm on their choice of colours when designing a brand promotion programme or…