The latest addition to the Grassroots family of products. Over 1,000 frames situated on the exterior and interior of retail outlets, primarily variety and convenience stores. Major Markets: Toronto, Montreal, Vancouver and Calgary.

As part of a campaign to get people thinking about the way they treat homeless youth, these posters were placed on the ground, on steps and other places where homeless youth are often seen and ignored. This campaign was created by Leo Burnett with media planning handled by Starcom and Grassroots executing the placement of the posters.

Philips took their new products on the road, handing out free hot chocolate along the way. The campaign ran in Toronto, Montreal & Vancouver. It was en”light”ening.