Guerrilla marketing strategies begin as innovative concepts that are executed to help a brand gain attention through unconventional advertisement campaigns. These hard-to-miss marketing schemes prevent businesses from spending more than they can afford on brand promotion while still making a large impression. In fact, guerilla strategies not only save a company from financial despair, but they have the potential of drawing in a worldwide audience online. Perhaps the nonconformist approach…

Mobile billboard advertising is usually placed on the side of a truck or bus. The idea behind it is to advertise to all of those that may pass the vehicle. This is different than standstill billboard advertising and can be quite effective. There are many reasons why businesses decide to purchase mobile advertising, and the pros can highly outweigh the cons. Mobile billboard advertising is less costly than running commercials…

This past summer, we worked with Saatchi & Saatchi to execute their Toyota Corolla “Test Drive” projection campaign. Using chromakey, we projected passersby into “A Test Drive like never before!” Users could choose between a Pinball course or Mountain drive, and see themselves (or even their dog Buster) driving the Corolla on screen, injected into the creative. The campaign ran in Toronto, Montreal and Vancouver on weekends, and was a…

When it comes to advertising your products and services, there are plenty of options at your disposal, but that doesn’t necessarily mean that all strategies will get you the results that you want. Whether newspaper and magazine ads, flyers and posters, or brochures and newsletters, you won’t have a hard time coming up with possible promotional strategies to get yourself some visibility. But have you thought about how mobile billboards…