When it comes to launching a marketing campaign, the goal should always be to go viral, since accomplishing this feat means massive exposure, increased brand awareness, and more sales of your products or services. In this digital age, going viral is a term that refers to marketing or advertising that attracts such immense interest and attention that other people share it, copy it, and disseminate it across various social networking…

A successful ad campaign is pure gold as far as the increased visibility, brand awareness and product sales benefits, but there’s a lot that goes on to ensure that things go off without a hitch. If you don’t have the right strategy, you could either waste your advertising dollars or merely fail to generate the sort of buzz or return on investment that you might have had if your ad…

While your business might be seasonal and therefore have an off-season, that doesn’t mean that you should take it easy on the marketing front when you’re on break. You want to keep up the momentum, so marketing is something you need to engage in year-round. Here are the best marketing tactics for the off-season. Expand Database In the event that you have a seasonal business, you can make good use…

Traditional billboards can be an effective marketing medium – however, for many businesses, non-traditional billboards are a more engaging, cost-effective option. Some of the most popular non-traditional billboards include: Backpack billboards Mobile billboard vehicles Human billboard advertising Companies that have limited marketing dollars at their disposal could get better results using different routes than traditional billboards. As well, medium-large companies can benefit from non-traditional billboards to engage consumers in a…