What’s New and Cool at Grassroots?

Introducing WINDOW FX, the latest addition to our product line.

Through the use of cutting edge technology and innovative thinking, Window FX allows you to turn any piece of empty glass into a fully interactive, multimedia showcase. Holt Renfrew used this technology to solicit votes for their Contemporary Correspondent Search.

Grassroots STRUTS through the streets of Toronto.

A combination of street teams, a red carpet, photo wall and projections was used to promote Strut Wine’s new line of wines. Ambassadors posing as paparazzi encouraged pedestrians to have their picture taken which was transmitted instantly to large scale projections. Participants were given coupons for a free bottle of wine.

youtube

Grassroots launches YouTube Channel

Catch some of the latest campaign videos on the GrassAds channel at: www.youtube.com/grassads

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