13
Nov 2019
Do you want your wild posting to leap off the board and snatch attention? Well contrast will make that happen… In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull. When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error. However, too much contrast will cause nothing to stand out since all components will be contrasting. Thus, it’s…
5 Ways Experiential Marketing Can Benefit Your Brand
Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it. Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales…
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