A successful ad campaign is pure gold as far as the increased visibility, brand awareness and product sales benefits, but there’s a lot that goes on to ensure that things go off without a hitch. If you don’t have the right strategy, you could either waste your advertising dollars or merely fail to generate the sort of buzz or return on investment that you might have had if your ad campaign had been more focused. With that said, read on for five secrets of an award-winning ad campaign. The effort will be worth it, so consider how these tips can…