When it comes to designing your marketing campaign, it helps to keep some best practices top of mind. Doing your best to avoid the following three pitfalls will ensure you have used your marketing dollars to their full potential: Mistake #1 – Making it All About You You need to avoid the pitfall of making your offline marketing all about you. What will win over consumers is marketing collateral that tells them what your product will do for them, how it will leave them better off, why they need it, how they can get it, where they can purchase it…