Our Nordstrom Tulip Truck and Holt Renfrew Spring.All.Together Display truck have been getting lots of good press this week! Thanks to Marketing Magazine for the coverage. Read more about the Nordstrom campaign here, and Holt Renfrew’s here.

Planning on including your favourite colour in your advertising campaign? Whatever colour it is, it should never be the key criteria for choosing your campaign graphics. Merchandisers pay graphics gurus and psychologists millions to find the ideal colour for their product or packaging that will draw out certain emotional responses from shoppers. Similarly, branding and advertising agencies brainstorm on their choice of colours when designing a brand promotion programme or…