Now that we’re into the first few months of the New Year, businesses are working to establish their annual marketing budgets. This is one of the most important activities you can undertake for the future of your business, but knowing how to allocate your marketing budget for the upcoming year may not be easy. There are a number of factors you need to consider to ensure that you are putting your valuable resources where they’ll provide the greatest returns for your company. Set up a Plan The first step in allocating a marketing budget is to have a plan in…