From letterheads to business cards to outdoor signs, branding is the first impression the public gets of your business. Your brand essence entails much more than your logo and slogan; it is the entire sum of what your business does, your core competence, and the experience your clients have with you. It is what determines whether your customers will become loyal and refer you to others, or forget about you.…

Loosely described as messaging you can view, feel, or touch in a physical space, experiential marketing has been on the rise in recent years. According to a study by Event Track – an Event Marketing Institute – large companies have been dedicating a larger percentage of their marketing budgets to experiential marketing year after year: 3.8 % in 2012; 4.7% in 2013; and 9.8% in 2014. Marketers in every industry,…

When it comes to business, there is no such thing as an overnight success. Even those success stories that seem to have gained a lot of traction in an instant are often the result of years of hard work behind the scenes. In other words, startup marketing is a unique challenge primarily because of the limited resources: talent, time, or money. Actually, most of the startups that fail within their…