Your customers’ buying behavior and purchasing power changes drastically with the seasons. Knowing how to take advantage of seasonal trends and tailor your marketing campaigns to different festive and seasonal periods is key if you want to grow your business. Not only are people generally more receptive to advertising and marketing information during these times, their willingness to make purchases, and the goodwill a brand is able to build during…

One of the tried and true advertising mediums available and affordable to most small businesses is outdoor advertising. Street Level posters or “wildposting” provides access to entire cities’ worth of potential customers. As far as advertising dollars go, street advertising is a relatively low risk and high return option. Many new and developing businesses rule out street advertising out-of-hand because they assume the costs involved are too high – however…

Making sure your business really takes off depends not only on the quality of your product or service, but how you market yourself. It’s important to keep in mind that it isn’t all about marketing yourself, but where you do it and which mediums you choose to target. Companies are increasingly turning to non-traditional advertising mediums and have had to evolve more creative, tech-centric guerrilla advertising methods, especially online, to…

Flash mobs aren’t an extraordinarily recent phenomenon, but they do still have the ability to get people interested, talking, and spreading the message. Unlike classical forms of advertising, flash mob marketing has evolved within recent years as brands use the element of surprise and the power of viral video to capture audiences both offline and online. It’s a form of marketing that involves a group of people appearing from within…