Launching your own advertising campaign is a process that requires thorough planning. Coming up with a strategic, and ultimately attractive, marketing plan is necessary to finding good ROI for both your time on the project and the ad spend itself. Identifying your goals and acknowledging your competitors should all be a part of the planning process. It is also wise to consider what methods of advertising are best suitable for…

On October 8th, the Grassroots staff attended the AdClub’s Out of Home Showdown at Arcadian Court. Put your hands up for our Office Manager, Lynne Brady (who is a member of the AdClub OOH Day committee) for throwing such a fabulous event! Grassroots Advertising entered 4 campaigns to the 6 categories, and took home a total of 3 trophies – 2 for campaigns, and 1 for our boy John who…

While we still have a little time left in 2015, the Grassroots team is already looking towards the New Year for inspiration and new promotional ideas. Marketing is a worldwide form of exposing a brand. It is important that these strategies and campaigns are done in a manner that will make an impression on the viewer! No company wants to spend billable hours on a campaign that doesn’t provide a…

Guerrilla marketing strategies begin as innovative concepts that are executed to help a brand gain attention through unconventional advertisement campaigns. These hard-to-miss marketing schemes prevent businesses from spending more than they can afford on brand promotion while still making a large impression. In fact, guerilla strategies not only save a company from financial despair, but they have the potential of drawing in a worldwide audience online. Perhaps the nonconformist approach…