To support the HNK Music program in Toronto, Heineken was looking for a way to bring their Green Room Session shows to the streets. This past summer, Grassroots Advertising’s Display Truck was fully transformed into a mobile stage – complete with sound system, turntables, Heineken dancers, stage lighting, a DJ booth, and even a smoke machine. The Heineken Display truck made appearances outside the Green Room Session venues, including Wrongbar, Everleigh, The Hoxton and Maison Mercer. Concert goers and Passers-by got an immersive taste of the HNK Music events.