Unique & Award Winning Ad Campaigns

YOU DREAM IT – WE MAKE IT HAPPEN

Do you have a great idea that you are hesitant to bring forward? At Grassroots we’ll turn your brainstorm into a tsunami! Let our creative team design, develop and deliver an innovative solution to reach your target audience. We have a variety of alternative mediums that by themselves or combined with traditional solutions are sure to get some serious attention.

Tory Lanezi Pod

A gigantic inflatable iPod was set throughout popular areas in Toronto to promote Tory Lanez’s new album.

Malibu Rum Display Truck

We transformed our display truck into a mobile Malibu Bar by adding a bamboo roof, beach sand, surfboards,a photo wall, and of course a Tiki Bar. We drove the Island in the 6ix around Toronto and street teams handed out Malibu Rum swag.

Beefeater Pink Projections & Posters

To promote Beefeater Pink, projections were combined with a strawberry spraying scent canon to create an immersive sensory experience. Massive pink posters with a 3D strawberry attached to them were also put up throughout Toronto.

Love Island Display Truck

To announce Love Island airing in North America, a display truck with brand ambassadors drove around Toronto handing out branded beach balls.

Tangerine Raptors Projections

During the NBA finals, the live game score for the Raptors was projected throughout Toronto.

ScotiaGallery Projections

If people used the hashtag ScotiaGallery on their Instagram pictures, then their photos could be livestreamed to the ScotiaGallery projections.

United Way Park Benches

Park benches with branded mats were placed throughout Toronto to raise awareness about local poverty and how several people must use benches as beds.

Stewardship Ice-cream Truck

To raise awareness about recycling rules, a branded truck handed out iPads to play their recycling-themed game while serving ice-cream.

Tourisme Montreal Bicycle Campaign

Lit-up bicycles drove around Toronto interacting with the public to promote traveling to Montreal.

Fantastic Beasts Mural

A mural with wands attached to it was painted on a high-traffic street to promote the new Fantastic Beasts movie.

Holt Renfrew Display Truck

Passersby had a chance to win Holt Renfrew items by playing games on a branded display truck.

Toyota Corolla “A Test Drive Like Never Before”

2015 AdClub Out of Home Showdown (Experiential Category)

The Royal Ontario Museum 3D Chalk Art “Pompeii: In the Shadow of the Volcano”

2015 AdClub Out of Home Showdown (Non-Traditional Category)

Supergirl Projections

Mobile projections stimulated Supergirl flying throughout Toronto.

American Ultra Posters

Branded rolling papers were attached to American Ultra posters for people to take.

Corona Day of the Dead Tearaway

2014 Media Innovation Award: Best In Fast Moving Consumer Goods

Molson Projections

Participants pushed a button then had to act the projected dare to be rewarded with a cider king can.

Heineken Display Truck

To promote Heineken, a branded display truck with dancing ambassadors and a DJ parked in front of popular downtown nightclubs.

IKEA Moving Day

Awards: Bronze Lion – Cannes Media Lions Festival, Silver – Media Innovation Awards, Gold – Atomic and Effie Awards

Volkswagen Canada and Red Urban “Jetta GLI – Art Heist”

2012 MIA Gold: OOH Ambient / Placed Based Media – Large Scale (Traditional)

Corona Projections

Passersby were invited to sing karaoke while being projected on city walls throughout Canada.

Sapporo Projections

Sensors integrated with projections turned people into a Sumo, Geisha or Samurai then projected them onto city walls.

Doritos Collisions

2008 MIA awards: Best of Show, and Gold MIA’s in OOH and Youth Categories

Sprite Posters

Sprite was promoting back to school by attaching free clothing to their posters.

Sculpture Biennale

Awards: Lotus Awards – BC, Best of Show, Best non-traditional guerilla, 2007 Gold Clio – Innovative Media

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Latest Blog

7 Ways to Create Contrast in Wild Postings

Do you want your wild posting to leap off the board and snatch attention?Well contrast will make that happen…In design, contrast is created by differences in elements such as size, shape or color. Contrast establishes a hierarchy and adds visual fascination to designs. If everything in a layout was the same, then it would look tedious and dull.When working with contrast, it’s necessary to make a substantial difference because too subtle of a difference can look like an error. However, too much contrast will cause nothing to stand out since all components will be contrasting. ...

5 Ways Experiential Marketing Can Benefit Your Brand

Experiential marketing, also known as engagement marketing, strengthens the bond between people and brands. Consumers can directly interact with a brand in an entertaining setting as oppose to just watching or reading about it.Experiential events are exciting to plan and even more exciting to partake in. Plus, they have a strong influence on driving sales. 65% of brands state that their experiential marketing programs are directly correlated to sales (WilyGlobal).Experiential marketing has numerous unique advantages over other advertising mediums. Here are 5 of the top beneficial aspec...

10 Exceptional Chalk Art Campaigns

As the name suggests, Chalk Art is when art is depicted on pavement using chalk as the drawing tool. At Grassroots, we use chalk art to represent brands, events, causes and/or talents. Chalk Art is an impactful marketing medium since it captivates audiences, elicits emotions and builds memories. It is pleasing to look at and entertaining to talk about. It is also shared with the community and enhances the neighborhood environment. Chalk Art can reach an even greater audience by utilizing hashtags and incorporating photo opportunities.Below are 10 spectacular Chalk Art campaigns we have lau...

Testimonials

Grassroots doesn’t work for us, they work with us. The flexibility and support we receive on behalf of the Hall’s varied presentations is something we’re always grateful for.

Derek, Massey Hall & Roy Thomson Hall

Grassroots has helped make our complex outdoor executions a great success through their constant communication, efficiency, and willingness to test the boundaries.

Andrew, Jungle Media

Collaborating with Grassroots is natural reflex. From ideation and implementation, to execution and reporting. They are the kind of professionals we like to partner with.

Claus, MEC Global

I love working with Grassroots not only for their innovation but because I know they care just as much about my campaigns as I do. From the initial planning through to execution, Grassroots always deliver exceptional service, making the whole campaign flow seamlessly.

Cassandra, Havas Media

Grassroots is an amazing dedicated and passionate team to work with, they always try to develop innovative and disruptive solutions for our outdoor campaigns. They also have a real sense of flexibility which enables to adapt client’s needs more specifically and ensure qualitative executions.